You hear marketers talking about list building & email marketing often and you will very often hear the accompanying statement ‘the money is in the list’. It is a statement that is often made and sometime debated but there are very few serious Marketer’s who do not have an email list and consider that to be their businesses biggest asset.
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When all around you are worried about Google, Panda and Penguin updates or how to build their web pages rank and get traffic to their sites – they are missing out on valuable opportunities.
List Building & Email Marketing In Most Niches
There are very few niches that don’t benefit from having a list. Micro niches most certainly do and there are many opportunities to follow up on those that have expressed an interest in your website content.
Think of it this way, if you are very interest in fishing and prefer to fish primarily in the Sea, then ‘Sea Fishing’ if the niche. But we marketers usually drill down and find a specific topic within the niche of Sea Fishing and focus our website on that. We choose keywords that are most likely to attract visitors to our site and place those in our content so that Google will help to direct those new customers.
Imagine on your Sea Fishing site you promote an ebook about fishing for Marlin and know that there are a significant number of interested fishermen and women out there in the world who will enjoy your ebook and want to sign up for more updates. Imagine that on first encounter they are not ready to buy your book but instead scour your site for interesting information. You then offer then the opportunity to pick up a FREE Report to download immediately and this catches their attention.
Imagine then, that you have added a few links back to specific blog posts on your site from within your Free Report. This generates a relationship between you and the report and your new subscriber. You continue in an autoresponder sequence (automated and already set up), to send them informative emails containing useful tips and stories of interest to inspire them to return to your site and find out more.
How List Building & Email Marketing Can Improve Your Rankings
You can use emails to get traffic back to your site because Google likes sites that have repeat visitors which suggests, likeability!
Intermittently you can add within an email a link back to your ebook priced at $17 – $47 depending on how popular the topic or how valuable the content. Or be clever and just have the ebook in the side bar of your website or use a plugin to automatically link to a set of important keywords, the link to your sales page.
There are many ways to benefit from having a list, here’s a few;
- Repeat Visitors Which Google Loves
- More Commenting/Asking Questions And Interaction On Your Blog
- Encouraging Sharing and Social Signals
- Drive Subscribers To Your Money Pages
- Promote Related Webinars & Product Launches As An Affiliate
- Learn From Your List By Polling Questions
- …..
Various Strategies & Methods Apply To List Building & Email Marketing
There are a number of variations to the strategies that people employ when building a list or encouraging a visitor to opt in. There are a lot of plugins that provide options to attract your visitors to your Free or Complimentary training or downloads.
Pop up plugins can be annoying and more and more web traffic simply click off without even reading what you are offering. There is an important psychology involved in encouraging your visitor to subscribe. Being able to tempt them with your free offering you put together for your list building & email marketing strategy requires patience and a gentle reminder.
Sticky List Builder Plugin Doubles Opt In For Your List Building & Email Marketing Strategy
Myself and Garish Wasil (a popular IM blogger) have put together a product that will change the way all bloggers attract subscribers to their lists. Our plugin can be seen here on this website in the side bar. Because my site has a very slick theme, I have left the original opt in form as it was but added our Sticky List Builder plugin further down.
As you will see from browsing my site, I usually write fairly long posts. Partly because Google likes those but actually I write for my readers first and never look at the number count. Suffice to say, as a visitor is ready down the page, the opt in form used to disappear from site. The more information they absorb, the more likely they are to be inclined to find out more and subscribe. So our Sticky List Builder plugin is designed to follow the reader’s eye-line subtly reminding them they will benefit from a Complimentary Web 2.0 Guide & Spreadsheets to enable them to rank their site.
Sticky List Builder is highly configurable with a full html option to choose the colors of your theme aswell as the complimentary font that matches your themes look.
There is a lot more to say about this list building plugin, but I will wait to surprise you with the features and benefits closer to the date of launch which is early August 2012.
Within the package there is an unannounced bonus being offered that will cover more of the List Building strategies and go on to talk about Email Marketing as a business model.
There is an early bird competition that subscribers of my list will be notified of and can win the entire product package including the Pro Version of Sticky List Builder and a versatile Theme that will suit any niche!
To sign up, merely use either of the opt in forms and you will receive your link to the Web 2.0 Guide and Helpful (hyperlinked) Spreadsheets for easy tracking of your Web 2.0 link building activities. You will then receive notifications of the Early Bird Competition and be given an opportunity to get the product at its lowest price on the day of sale.
My final word is this; List building & Email Marketing as a vital part of any online business and if you want to develop the ability to make serious money – ‘the money is in the list’!
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